Have you even noticed that when you watch television, read the newspaper or a magazine, you’re inundated with ads about food? There are numerous marketing campaigns out there telling us what to eat.
The bad news is, they are telling us the wrong things to eat! It's a fact: the most aggressively marketed foods are the same foods that lead to weight gain, diabetes and cardiovascular diseases.
Let’s face it: Americans are confused of what to eat. Constantly marketed, campaigned and commercialed (is this a word?), more and more people don’t know the difference between real (whole foods) and fake (processed) foods.
In fact, during the „Mediterranean Diet Workshop“ Roberto and I held this weekend, after the classes, one lady approached me and said that she had hard time understanding what exactly is considered to be "processed food."
Processed, packaged foods have almost completely taken over the diet of Americans. In fact, nearly 90 percent of our household food budget is spent on processed foods, according to industry estimates. The majority of which are filled with additives and stripped of nutrients.
Isn’t it sad, that looking at this salad recipe, I’m thinking “should I use 3 big ones or 5 small carrots?” and the average American would probably be thinking “where is my can opener”?
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